Our Marketing Division develops and implements strategies based upon a client’s needs whereby we accurately target prospects by demographic, psychographic geographic profile to match the profile of the client’s buyer. Our focus is efficiency and the assurance that all strategies are optimized as complete campaigns embracing any of the following components of electronic marketing, print, direct mail, broadcast and telemarketing. We will also establish off-site initiatives for clients whereby we can control prospective buyers before they arrive in the client’s marketplace. Our success trajectory in off-site sales and marketing has been unparalleled.
• Social Media
Social Media marketing has become an integral part of our lives and continues to evolve. A few years ago everyone was talking about the importance of companies being active and creating pages on sites such as Facebook and Twitter– now the conversation has shifted and is moving towards the idea that every marketing campaign must be social. The new theory is that social media is more than just a channel or tactic; it is a strategy that should be present in every aspect of your marketing. And now that companies finally understand the power of social mediums, how do you harness them? How do you entice and engage your audience to share your message and become a brand ambassador? As a marketer, you need to learn to leverage social media – for building relationships, listening to the market, promoting content, and influencing buyers even before they’re identified as potential leads. You have to do more than social media; you have to do social marketing!
The question is no longer should I do social, the real question is why wouldn’t I do social? Our definitive Social Marketing strategies shows you how to add social media to every marketing activity to drive buyer engagement, new business and revenue.
• Electronic Marketing
Engaging email is strategic email, and as we’ve learned, traditional email campaigns are not strategic. To achieve strategic value, email marketers need better metrics. Using the right metrics doesn’t just help you finesse what you’re sending to your recipients and when you’re sending it. Appropriate metrics also let you measure the worth of your marketing tactics and strategy. Top executives care about things like:
– Driving customer engagement;
– Measuring and proving ROI;
– Beating the competition;
– Making buyers happy and customers successful;
– Controlling risk;
– Managing and leveraging the growing complexity of changing buyer behaviors, channels, and technologies;
– Growing revenue and “making the number. ”
It’s no secret that top executives don’t really care about the Open Rate or Click-through Rate of your last email campaign. If you can’t convince top executives to care about email, you won’t get the budget or resources you need to make email a core part of your strategic marketing plan, and won’t be able to take advantage of its potential. For instance, countries undergoing population growth or urbanization will need more civil engineers to work on construction, transport infrastructure and water systems projects.
Our print services offer full creative design and copy writing that correlates to all other aspects of the client marketing strategy. Plus, our print services are provided at proprietary rates for our clients.
• Direct Mail
While email strategies have for the most part eclipsed Direct Mail, we do still offer highly creative services for our clients who are utilizing this medium.
This has become a huge component of a successful marketing campaign, and for legitimately convincing reasons. We must be acutely mindful that, “A picture is worth 1,000 words, but just one minute of video is worth 1. 8 million words. ” (Dr. James McQuivey, Forrester Research). Add to this the immense impact of video feeds to the SEO effectiveness of your website, and it is easy to realize that Broadcast/Video is a very powerful tool. Top Executives are aware that:
– 59% of Executives would rather watch a video than read text, according to Forbes magazine
– Viewers retain 95% of a message when they watch it in a video
– Video increases an audiences understanding of your product or service by 74%
Telemarketing Personalized telemarketing is still a highly effective means for increasing business, and therefore is a most viable component with the marketing mix. Our unique approach to telemarketing is not an ‘outsourced’ project, but moreover a well defined better use of valuable personnel.